US Lacrosse secures 361 Sports + Event Marketing to build corporate sponsorships

CHICAGO — Foote Cone & Belding's 361° Sports + Event Marketing has been named the sponsorship agency of record for US Lacrosse, the National Governing Body (NGB) for men's, women's and youth lacrosse in the country.

361° is charged with providing strategic counsel for the organization, giving strategic development counsel to the organization, providing event marketing services at US Lacrosse events, and assisting in the overall growth of the fastest growing sport in the country.

"We are proud to be selected as US Lacrosse's sports and event marketing agency and look forward to further accelerating the growth of the sport and developing a more fertile environment for corporate partners," said Nick Paul, Senior Vice President and General Manager of the three-office operation. "US Lacrosse's passion for the sport and its organization coupled with 361°'s knowledge of the competitive landscape and potential sponsorship opportunities will make for a great partnership."

US Lacrosse is depending on 361° to bring in new corporate partners and leverage media relationships with College Sports Television (CSTV) as well as aggregate value through the organization's publication, Lacrosse Magazine, and its website, www.uslacrosse.org. And with 361°'s help, US Lacrosse will continue to rapidly expand its 51 chapters and 160,000+ members.

"361° proved to us that we can clearly rely on them for a deep understanding of our mission and our goals," said Steve Stenersen, Executive Director, US Lacrosse. "We look forward to them helping grow our corporate support, our membership base, and our sport." 361° beat out 10 other agencies for the piece of business, which will be handled by the 361° offices in FCB Chicago and New York.

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361° Sports + Event Marketing is an independent operating unit of Foote Cone & Belding, Chicago. The company handles a roster of blue-chip clients including Hewlett Packard, John Deere, Kraft, Levi Strauss & Co, LG Electronics, Nivea for Men, US Smokeless Tobacco, and Washington Mutual.

US Lacrosse, a 501(c)(3) nonprofit organization, is the national governing body for men's, women's and youth lacrosse. It has 51 chapters across the country and is dedicated to unifying a responsive organization that develops and promotes the sport by providing services to its member and programs that inspire participation, while preserving the integrity of the game.